With only 160 retail locations around the world, the Geneva watchmaker Roger Dubuis is already adding a dozen exclusive boutiques to the most prestigious addresses. And the Geneva watchmaker will soon number nearly twenty boutiques. In these privileged retail spaces, Roger Dubuis invites one to discover its universe, its exceptional timepieces, and the brand’s expertise and pride in creating surprise. More than a signature, the Roger Dubuis brand reflects a lively creative flair. A world where exuberance is queen and creativity rules as master.
From this perspective, the Geneva watchmaker inscribes its action, philosophy, realisations, and communication through four distinct and specific universes. Four universes, four collections— the Incredible Player for the Monégasque, the Incredible Warrior for the Excalibur line, the Incredible Venturer for the Pulsion model, and the Incredible Diva for the new women’s collection, Velvet—all featured together in the regularly updated boutiques. The retail space becomes a convivial meeting place uniting Luxury Watchmaking and craftsmanship with the brand’s originality. The magical world of time, exuberance, and audacity is expressed through each interior.
The exclusive, welcoming furniture perfectly offsets the bold, technical perfection of Roger Dubuis’s creativity. The movements of Luxury Watchmaking— sometimes presented in oversized models—and the master craftsmanship at the manufacture are at the core of the interior design. These qualities join with the company’s bold creativity and technical excellence, distinguished notably by the Poinçon de Genève, a stamp of excellence born by every Roger Dubuis timepiece. Animated by video, the large display windows lend expression to the four universes that have inspired the manufacture and its creations.
The intimate and sophisticated environment outfitted with braided leather, bronze, and wood creates a quiet atmosphere favouring thought and relaxation. Lounges, libraries, and spaces devoted to cigars further enrich this unique experience in Luxury Watchmaking. Modernity, purity, openness, comfort, sophistication – Roger Dubuis boutiques represent the image of both the company and its philosophy.
The spirit of the brand reveals itself in every detail. The ever-present square and the three colours (bronze, black, and red), some of the emblematic traits of each universe (games, sword, laser, feather), bear witness to the qualities that have always distinguished Roger Dubuis: a contemporary spirit, the ability to surpass itself, an original aesthetic, and the capacity to seduce. Everywhere in the world, these privileged spaces represent the brand’s flamboyant universe.
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, bear the mark of all the savoir-faire and expertise of the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its engine. Rich in conceptual creativity and mechanical detail, its collections are inspired by four different worlds: the Player, the Warrior, the Venturer and the Diva.
The Roger Dubuis product lines La Monegasque, Excalibur, Pulsion and Velvet are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, the development of unique skills are all constants of the Geneva based Swiss Maison, which has been a part of the Richemont Group since 2008. The fully integrated Manufacture Roger Dubuis is the only watchmaker in the world to have all of its precious timepieces embossed with the Poinçon de Genève, a guarantee of finest craftsmanship.