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Roger Vivier choses Jeanne Damas as the new face for the 2015-2016 Autumn-Winter collection

connoisseur June 30, 2015 0
Roger Vivier choses Jeanne Damas as the new face for the 2015-2016 Autumn-Winter collection

The friendship between Jeanne Damas and Maison Roger Vivier epitomises Paris. Jeanne captures the spirit of the times and magnetizes Paris’ reverberations, with her insolent pout and slender shape morphing them into moods.

Bruno Frisoni, Creative Director of Roger Vivier says Jeanne Damas is an inspiration to him “To me, she is the ‘pretty girl next door’. When Jeanne first came to my studio, I immediately had the feeling that I’d known her forever. She is this pretty girl, full of spirit and joy, a person you could meet in Saint-Germain des Près, in Café Flore, on rue de Bucy… She’s very Vivier!”

Ines de la Fressange, Roger Vivier Brand Ambassador says “Jeanne is a modern and typically Parisian young woman. She is already a fashion icon but laughs comfortably in the face of fashion and trends. In jeans she’s sophisticated and in a dress she’s cool. Jeanne represents an attitude that’s undeniably what young women of her generation like about her. Roger Vivier is also focusing on these women: women who have fun with clothes and accessories, who’ve looked at photos of their mothers but invented their own style. Welcome to the neighborhood!”

For Jeanne, this collaboration represents an extraordinary encounter and a great opportunity which she underlined saying, “I am truly proud to lend my face to Roger Vivier for Winter 2015 because it is a brand that is emblematic of Parisian fashion. I share the same values and sense of aesthetics. It is a maison that is simultaneously innovative and timeless with enduring classic pieces. I am truly honoured to have been chosen by Vivier. Then if I think that the face of Vivier over the past ten years was Inès De La Fressange, who is the perfect incarnation of ‘la Parisienne’ admired by the whole world… thank you Roger Vivier!”

The Roger Vivier boutique in the UAE is located at Level Shoe District, Dubai Mall.



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