For the fifth consecutive year Rolls-Royce Motor Cars registered record sales with 4,063 cars sold globally during 2014. The results show that sales have more than quadrupled since 2009.
North America , the Middle East and Europe reported strong sales worldwide. the company’s most significant individual market was The United States. Rolls-Royce’s home market, the United Kingdom, is the company’s fourth largest individual market .
The best-selling Rolls-Royce dealership in 2014 was Rolls-Royce Motor Cars Abu Dhabi. As part of the marque’s commitment to long-term sustainable growth, six new dealerships were opened in 2014, including Mexico City, Calgary, Canada and Gold Coast, Australia. A total of 127 dealerships are now in operation and further expansion is planned for 2015.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, says “This fifth consecutive record year saw Rolls-Royce Motor Cars break through the 4,000 car sales level for the first time in its 111-year history. The result confirms that our strategy of balanced, sustainable and profitable growth is delivering and that Rolls-Royce remains the world’s leading luxury goods brand. This extraordinary success has been built on strong foundations: pinnacle products, dedicated people and a commitment to ensuring a balanced global sales picture.”
Sales were driven by strong orders for Ghost Series II, launched in November, and Wraith, which enjoyed its first full year of sales. The Phantom remains the company’s pinnacle product while the Bespoke Collections including Waterspeed, Pinnacle Travel and Metropolitan, and unique creations such as the Maharaja Phantom Drophead Coupé contributed to Rolls?Royce sustaining its leadership of the industry in the area of individualisation.