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Rolls-Royce Motor Cars unveils new Wraith ‘Inspired by Film’ edition

connoisseur April 7, 2015 0
Rolls-Royce Motor Cars unveils new Wraith ‘Inspired by Film’ edition

Rolls-Royce Motor Cars has unveiled the new Wraith ‘Inspired by Film’ edition, which debuted at the 2015 New York Auto Show. It is available to order for Rolls-Royce customers in Qatar for a limited time, ahead of arriving in the country in the month of May, 2015.

Rolls-Royce’s long heritage in film, taking leading roles in movies and featuring in hits such as Goldfinger (1964), The Yellow Rolls-Royce (1964), The Thomas Crowne Affair (1968) and The Great Gatsby (both the 1974 original and its remake in 2013) has inspired the Wraith ‘Inspired by Film’ edition.

This limited edition also celebrates the acceptance of the ground-breaking Rolls-Royce Motor Cars Wraith launch film, ‘And the World Stood Still’, into the BFI (British Film Institute) National Archive, the world’s most significant collection of film and TV. Patrick Russell, BFI’s Senior Curator for Non-Fiction Films says We are delighted to see Rolls-Royce’s Wraith launch film enter the BFI’s collection. We selected it for preservation as it is an outstanding and award-winning example of modern corporate promotional filmmaking. It’s a powerful use of the film medium for product launch purposes, executed with impeccable craftsmanship.”

Marc Mielau, Global Head of Marketing, Rolls?Royce Motor Cars says It is a great honour to see ‘And the World Stood Still’ accepted into the BFI National Archive. It is testament to Rolls-Royce’s unique position in the public consciousness as the makers of ‘The Best Car in the World’ and the passion, innovation and creativity of the entire team involved.” Wraith ‘Inspired by Film’ continues the theme of “And the World Stood Still” hinting gently at the (film) noir through a number of unique Bespoke touches.

Wraith is the most powerful Rolls-Royce ever made. Performance complements the drama of exterior styling as a shorter wheelbase, wider rear track and 624 bhp/465 kW derived from the twin turbo V12 and a 0-60mph of 4.4 seconds (0-100kph, 4.6 seconds) give expression to the car’s dynamic looks. The swept lines of the fastback body of Wraith, a style whose origins can be found in the 1930s era of film noir, most clearly signal its purposeful character.



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