Sony Middle East launched their a new-look XperiaTM brand with the first “X” series smartphones and a vision for the future of communications, with ambient connected devices capable of changing the way you interact with the world.
First “X” Series smartphones: Xperia X, Xperia X Performance and Xperia XA
The next generation Xperia camera takes spontaneous capture to another level allowing you to shoot in sharp focus, even for spur-of-the-moment shots. The all-new Predictive Hybrid Autofocus in Xperia X and Xperia X Performance is developed in close collaboration with Sony’s ?TM camera engineers, it lets you choose your subject and then predicts its motion, so you can capture the action in perfect focus, free from blur.
Advanced features require the battery stamina to match, and Xperia X series incorporates Sony’s smart battery management to deliver up to two days battery life1. Not only will it keep your phone running for longer from one charge, Xperia X series benefits from a battery lifespan that’s up to twice as long with Qnovo’s Adaptive Charging technology2 and Sony’s smart battery management system. Each phone is powered to make the most of their advanced capabilities, with Xperia X featuring the Qualcomm® Snapdragon™ 650 processor and Xperia X Performance introducing the Qualcomm® Snapdragon™ 820 processor for ultra-fast connectivity.
The design incorporates premium materials, texture and curvature for the most natural palm fit. Each X series smartphone brings a curved glass display within a rounded, continuous frame for a familiar form that feels comfortable in your hand. The unified design concept is also extended to Xperia XA, which features a stunning edge-to-edge display to integrate seamlessly into your life.
Xperia X, Xperia X Performance and Xperia XA each have a range of matching Style Covers and will roll out in four elegant finishes; White, Graphite Black, Lime Gold and Rose Gold.
Introducing new Xperia smart products, with expanded communication experiences
The new Xperia smart products and concepts are designed to adapt to your situation and environment, whether at home or on-the-go. Sony Mobile envisions this new category as intelligent devices that understand preferences, activities and behaviour, to provide useful and contextual information.
Xperia Ear is a next-generation wireless ear-piece that brings a new way of communicating, without compromising on enjoying the world around you. It provides you with useful information such as your schedule, weather and the latest news to keep you up-to-date on the go.Powered by Sony’s voice technology, it responds to verbal commands, so you can ask it to make a call, perform an internet search, dictate a message or navigate to a certain location. It enables you to face forward and get things done, for a convenient hands-free experience.
It connects to your Android smartphone via NFC or Bluetooth® and talks to a host application, where you can customise settings, including the info you need when you first connect in the morning, touch commands and app notifications.
Its lightweight and comfortable soft silicone ear-bud is built for continuous wear, with innovative case doubles as a charger, so you can simply pop it in when you need to recharge.