Famed Egyptian singer, record producer and actress Angham has chosen to feature Sony Mobile’s latest Xperia smartphones in her highly creative and emotional new music videos. The first video of the two part series, “Hetta Nassa” makes use of the Sony Xperia X and the second, “Bein El Benen,” relies upon the Sony Xperia XA Ultra during key moments of the script. The highly anticipated music videos from the regional music star will be released in September, 2016.
Angham’s two-part music videos use Sony Xperia prominently to tell tales of love and bliss. The tale is of a music store owner (Angham) who passes through various facets of a relationship with her admirer, from the initial connection, the birth of a romance and on to her wedding day. The Xperia phones play an important role in the growth and maturing of the relationship between the couple and are central to the story as it unfolds. Her creative and emotional new music videos “Hetta Nassa” and “Bein El Benen” were filmed in Lebanon and were directed by Hassan Ghadar.
Gita Ghaemmaghami, Regional Marketing Communications Manager, Sony Mobile MEA, says “We were quick to identify the emotional appeal of the two new Angham music videos, as they resonate well with the young generation. The music videos have captured a vast range of emotions in their relationship and we are delighted that significant and critical moments are uniquely captured through the excellent features of Xperia X and Xperia XA Ultra.”
Angham, added: “My association with Sony Mobile has been a highly engaging and pleasurable experience. I am very excited about the new videos and hope the audience will appreciate them. We have emphasised emotional as well as artistic themes in the latest videos and these are translated beautifully by the smartphones.”