At an exclusive event hosted by Abu Dhabi Motors, the sole dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, the Rolls-Royce Ghost Series II was launched. The subtle re-design of the popular Ghost family sees understated exterior changes coupled with the latest in industry-leading technology from Rolls-Royce, resulting in the ultimate expression of modern dynamism and luxury, a dramatic yet graceful vehicle that is effortless thanks to cutting-edge technology.
Arno Husselmann, General Manager of Abu Dhabi Motors says, “Ghost Series II is the latest iteration of the celebrated Rolls-Royce Ghost Collection. The Ghost Series II promises uncompromising control of the road thanks to precise and innovative engineering – driving it is an effortless experience. Every detail has been designed to create a dynamic feel and we are honoured to be the first dealer in the Middle East to share this masterpiece of modern engineering with our esteemed clients.”
The re-sculpted LED headlights encircled by daytime running lights lend the Rolls-Royce Ghost Series II a more striking aesthetic. A tapered ‘wake channel’ on the bonnet, emanating from the Spirit of Ecstasy, evokes the sight of a jet’s vapour trail or wake of a fast luxury yacht and hints at the car’s dynamism. The famous waft line has been re-designed on Ghost Series II to lean further forwards emphasising the car’s effortless vigour.
A suite of technologies ensure that both business and leisure time in the car are a super-luxurious effortless experience, with the on-board Wi-Fi transforming the Ghost Series II into the most connected, luxurious place in which to conduct business on the move, whilst Satellite Aided Transmission (SAT), debuted in Wraith last year, enhances the car’s dynamism – ensuring the car automatically adapts to its surroundings, augmenting the drive experience.
The launch of the Ghost Series II in Abu Dhabi comes as news that Rolls-Royce vehicles continue to grow in popularity in the UAE capital, with Abu Dhabi Motors reporting a 6% increase in sales of the ultra-luxury brand in the first half of 2014. Abu Dhabi Motors reaffirmed its position as the world’s number one seller of Rolls-Royce vehicles achieving a record 23% growth in year-on-year sales in 2013 with seven awards from the prestigious Rolls-Royce Dealer Awards Programme, which this year included a second consecutive ‘Global Dealer of the Year’ title as well theGhost Champion Versus Target award for exceeding Ghost Seies sales target by 28%.