For the first time in Geneva watchmaker Roger Dubuis’ history, three celebrity friends of the brand – Gerard Butler, Daphne Guinness and Tomer Sisley – were special guests at their stand at the Salon International de la Haute Horlogerie (SIHH), 2013 in Geneva. The brand’s CEO, Jean-Marc Pontroué, welcomed them and they were given a preview of the new collection for 2013. These three charismatic stars, with their outstanding personalities, who joined the Roger Dubuis family in 2011, contributed to the excitement that reigned in the Roger Dubuis stand at the SIHH 2013.
The stand was inaugurated on January 21, 2013, by Jean-Marc Pontroué, CEO of the brand, and Rémy Pagani, Mayor of Geneva, with the traditional ribbon cutting, using a sword to the sound of medieval trumpets.
Scottish Actor Gerard Butler, with his imposing physique and volcanic temperament, is one of big screen’s leading personalities. Daphne Guinness, an Anglo-Irish aristocrat, is considered one of the world’s most elegant women and is the favoured muse of some of the most famous photographers and art directors. French Actor Tomer Sisley is a charming adventurer with plenty of punch, much like the character ‘Largo Winch’ he played in a film alongside Sharon Stone. They were key players in the salon events and highlights and readily granted interviews and autographs, lending a touch of glamour to the scene.
The Geneva watchmaker took advantage of this year’s theme, Excalibur, to create a decor inspired by the chivalric code, a world of expertise and the mastery of power. The three stars played host each evening to about fifty guests at dinner with an Excalibur legend theme. Journalists, visitors and professionals were able to experience this whimsical atmosphere as they were introduced to the major innovation of 2013 – the Excalibur Quatuor, sheltered under the wing of an immense eagle.
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Boldness and extravagance are the brand’s signatures and their audacious creations, firmly anchored in the 21st century, bear the mark of all the savoir-faire and expertise of the finest watchmaking mechanisms combined with powerful and daring designs. Roger Dubuis is the only watchmaker in the world to have all of its precious timepieces embossed with the Poinçon de Genève, a guarantee of finest craftsmanship.
The Roger Dubuis product lines La Monegasque, Excalibur, Pulsion and Velvet are distributed worldwide through an exclusive sales network and through select boutiques.