Vertu, the world leader in luxury mobile phones, announced significant new investment for its business from Hong Kong based Godin Holdings Limited. The company also confirmed the continuity of operations at its UK Headquarters and manufacturing site, in Hampshire, England.
As Vertu entered its second era of private ownership since the successful sale by former parent company Nokia in 2012, the company outlined its ambitious growth plans for the business. These included opportunities identified in a number of specific markets as well as via new product developments and an expanded lifestyle services proposition, building on Vertu’s globally renowned Concierge and Life services.
Gordon Watson, VP Sales & Marketing has taken on the role of CEO, Vertu. He joined Vertu in 2010 as the General Manager of Europe, Middle East and Africa (EMEA), before going on to take responsibility for global sales and marketing. Billy Crotty, who led the company in the interim period immediately after the sale, has stepped down from his leadership position and will now leave the company at the end of February, having taken charge during the critical first 3-months following the new investment.
Gordon Watson says I’m delighted to take on the role of CEO at such an exciting time for the company. I have been with Vertu for six years and I don’t think that we have ever been in a better position to maximise the growth potential that lies within this category. The current range of Vertu smartphones perfectly combine cutting edge technology with the services proposition and build quality that the brand has long been known for. This year, we will continue to enhance all of these areas as well as our online, retail and aftersales customer experience.” He also mentioned “I would like to thank Billy Crotty for the role that he played in shaping the company’s future strategy and in managing the company in the initial period following the sale process. His expertise has been invaluable to the company as we have formulated the strategies that will help Vertu grow its business over the coming years. We now move forward with an expert Executive Team fully in place and a renewed sense of energy running throughout the company.’