Volkswagen Middle East announces a 23 percent increase in deliveries for Q1 2013, compared to the same period in 2012. The German brand’s sedan models contributed to almost 50 percent of the region’s total deliveries in the first quarter. This reinforces Volkswagen’s strategy for sedans, which emphasises a great deal on the need and preference of customers in the Middle East for high standards of safety, design and competitive pricing in the sector.
The Q1 results for 2013 also indicate a strong start for the new Volkswagen Passat sedan, which arrived in the Middle East in 2012 and was selected as the ‘Best Mid-size Sedan’ in the region by the Middle East Motor Awards last year. Volkswagen Touareg also made a mark in the first quarter as the bestselling Volkswagen with a 45 percent growth.
Thomas Milz, Managing Director, Volkswagen Middle East, says, “So far, 2013 has shown growth across our region as a whole, with the month of March demonstrating the strongest results to date. While we shall see positive effects from our attractive and full model range and strong market position, there will also be increasingly stiff competition in this challenging market. Together with our regional partners, Volkswagen in the Middle East remains committed to offering our customers world class products and service excellence and to continue driving the brand forward with on-going investment in facilities, customer service and the launch of new models.”
This year Volkswagen Middle East has launched the eagerly anticipated seventh generation Volkswagen Golf along with the announcement that the stunning new Golf GTI will arrive in the region during Q3. The new Golf GTI will offer an even more striking and sportier design, as well as a 10hp increase in power, both of which are attributes that have high importance in the Middle Eastern market. Customers in the Gulf region, who have enjoyed a long association with these iconic models, are thrilled with these recent developments.
Globally, the Volkswagen brand delivered 1.43 million vehicles from January to March 2013, marking a 5.2 percent increase on 2012 results.