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Zenith celebrates its 90th Baselworld participation

connoisseur May 29, 2013 0
Zenith celebrates its 90th Baselworld participation

Swiss watch brand Zenith has been an integral part of Baselworld since its early days, and this year the legendary watchmaker celebrated its 90th year of participation. This milestone was celebrated with the press and its retailers from around the world at a press conference.

Guests gathered at the Von Bartha Garage Art Gallery in Basel to attend the exclusive event hosted by Annina Campell in the company of Felix Baumgartner and of Jean-Frédéric Dufour, CEO of Zenith. The press conference gave guests a chance to look back at the sporting and scientific feat accomplished by the one and only man to have broken the sound barrier, and to present the El Primero Stratos Flyback Striking 10th that he was wearing during his jump from the edge of space.

The Montre d’Aéronef Type 20 models from the Pilot collection were on display and guests enjoyed the opportunity to view this collection which is specifically developed for aviation, a field where conditions of use were extremely demanding and put mechanisms to a severe test. Felix Baumgartner was presented with a Pilot Montre d’Aéronef Type 20 GMT, a watch that will undoubtedly serve him well on his extreme adventures.

The pilot Montre d’Aéronef Type 20 watch has a titanium case with DLC (diamond like carbon) coating of 48 mm diameter and an automatic elite dual time 693 calibre. The Arabic numerals on the matt black dial are made entirely of Superluminova and the Zenith Flying Instruments logo is imprinted on the case-back. The strap is made of black calfskin leather and the pin buckle is steel with DLC coating.

Zenith was founded in Le Locl, Switzerland in 1865 by a visionary watchmaker, Georges Favre-Jacot. It earned swift recognition for the precision of its chronometers with which it has won 2333 chronometry prizes over the years. All zenith watches are fitted with an in-house Zenith movement that are developed by the manufacture in Le Locle. The latter currently stands at the exact spot where its founder built the first company workshop, thus physically embodying a continuity that is a rarity in itself.