Ford Motor Company announces the next phase of its Ford Smart Mobility plan – moving from research to the start of implementation, including new strategic areas of focus, new pilot programs and new mobility product experiments. Ford introduced the plan in January, along with 25 experiments aimed at better understanding consumers’ mobility needs around the globe.
Ford Executive Chairman Bill Ford says “My great-grandfather helped put the world on wheels so everyone could enjoy the benefits of mobility. Our vision today is to expand that same thinking using advanced technology and new business models, and addressing the mobility challenges people face around the world.”
Ford is honing in on two strategic areas following six months of gathering data and consumer insights- flexible use and ownership of vehicles, and multimodal urban travel solutions.
Mark Fields, Ford president and CEO says “We now are moving from experimentation to implementation. We have learned a lot in the past six months, and now are ready to put insights into action. Our goal is to make people’s lives better by helping them more easily navigate through their day, address societal issues and, over time, change the way the world moves – just as Henry Ford did more than 100 years ago.”
David McClelland, Ford Credit vice president of marketing says “Consumers tell us they are interested in sharing the costs of vehicle ownership, and this program will help us understand how much that extends to customers who are financing a Ford vehicle. As most vehicles are parked and out of use much of the time, this can help us gauge our customers’ desires to pick up extra cash and keep their vehicles in use.”
In many cities, driving your vehicle from home to work is not feasible. Ford is looking for solutions here, too, and today is revealing a new electric bike and a prototype Apple Watch app that makes using the eBike even easier for urban commutes.
Ford Motor Company is a global automotive industry leader who manufactures or distributes automobiles across six continents. With about 194,000 employees and 66 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company.